Addressing all the 5 senses when planning a great customer experience is important.
Often though, sight is the sense that’s prioritised as it’s more tangible and easily understood. Just think of the number of brands we instantly recognise just from their logo or slogan. However, using the sense of smell in customer experience can be forgotten, even though it has significant unconscious impact on the way people perceive your brand. Research shows that humans have a 65% chance of remembering smells correctly after one year, showing the lasting power that smell has.
Smell is important in your whole facility, but as washroom service providers, this blog will explore how commercial air care and scent can enhance your washroom experience.
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Using scent and air care in your washroom
At some point your customers and employees will need to visit your washroom. Washrooms are often the first or last place a person uses when visiting your facility, and they can be known for emitting unpleasant odours. That’s why it’s important to use effective air care and pleasant fragrances.
We’ve shared a few of the main benefits this can have on your business:
1. Associate your business with positive feelings
Did you know that 75% of our daily emotions occur because of what we smell? Because of this, we have a 100 times greater chance of remembering something by its scent compared to what it looks, sounds or feels like.
As well as this, the recency effect in psychology suggests that things that happen most recently can be recalled more easily than things experienced first. Therefore, if your washroom is the last place your customers visit and it smells bad, then they could be left with a negative perception of their experience, even if the rest of their experience was good.
That’s why using fragrance units and making sure your washroom has good ventilation, will ensure your users have a positive lasting impression of your company.
2. Improve the overall experience and show that you take hygiene seriously
People expect a bathroom to be clean and free from unpleasant odours as standard, especially after the COVID-19 pandemic.
Having a clean and hygienic washroom will show your customers and employees that you are committed to good hygiene practices and care about their health and wellbeing. Failing to have a fresh smelling or clean washroom, may make people think that other areas of your business aren’t looked after.
Likewise, visiting a bathroom that smells nice and is properly looked after will help boost your employees’ and customers’ overall opinion of your business. If your customer is already receiving good customer service from your business, using a washroom that smells pleasant and has regular servicing will help to heighten their positive overall experience with your brand. In contrast, having a bad washroom experience may put off some customers from returning!
3. Reduce infection transmission
Commercial air fresheners will reduce unpleasant odours in your washroom, but your washroom air care should also treat the air. This is where commercial air purifiers will help.
It’s no secret that bathrooms are a breeding ground for bacteria and viruses, with one study suggesting that the flushing of a toilet can project particles or droplets three feet above it. Therefore, having air care solutions in place that kill bacteria and germs should always be considered.
CitronClear is our commercial odour air purifier, which works to improve air quality by minimising background bacteria by 85% in 2 hours, the only product on the market that can do this. This air purifier works to reduce both bathroom smells and airborne bacteria, meaning this type of product can solve two problems at once. We’ve also recently launched the EcoBreeze, our air purifying and fragrancing solution. EcoBreeze’s air purifier fragrances include Sea Spray, Tango Max, Tropical Heaven, Green Tea and more, and there’s the option to go fragrance-free too.
Both fragrance and air purification solutions can be used in conjunction to create a better washroom experience for your staff and visitors.
4. Use scent to portray your brand image
In retail, scent marketing is very common, with brands such as Abercrombie & Fitch being notorious for using a signature smell to attract its customers.
You can apply this same philosophy to your washroom. You could look at washroom air fresheners that project fresh fragrances to help evoke the brand image you want.
For instance, our CitronScent odour neutraliser system offers a range of fragrances such as Lime Blossom, Spring Flowers, and Soothing Forest, while the EcoBreeze is available with aromas that include Green Tea, Tropical Heaven, Sea Spray and more, so that you can choose the scent you want to project. Let the visitors of your washroom be welcomed by a smell that makes them comment on how great it is!
Take a breath of fresh air!
Improve indoor air quality & reduce odours with the EcoBreeze Air Purifier
What do customers think of smelly washrooms?
A study conducted with Americans found that 58% of those aged 18 to 34 and 86% of those aged 65 and above, believe that washrooms with unpleasant smells would cause them to have a negative perception of a company. It’s no surprise really, as the last thing you want when you visit a shopping centre, office or restaurant, is to be met with a washroom that’s unkept and smelly.
Air care solutions for your washroom from Citron Hygiene
At Citron Hygiene, we offer a range of air care solutions, from air purification to automatic air freshener dispensers.
Air purification solutions
We have three air purification solutions that each solve various problems, so you can find the ideal solution for your business.
- Is a data-led, air purifying and fragrance producing device
- Helps to minimise 95% of unpleasant odours
- Contains a motion sensor that can detect activity and sends you automated text and email alerts straight to your phone
- Neutralises malodours and eradicates germs and bacteria in the air and on surfaces
- Environmentally friendly
- Perfect for spaces up to 60m2 per unit
- Works 24 hours per day to eliminate bacteria and viruses in the air and on surfaces
- Easy to set up and is fully automated
- Suitable for spaces of any size
Get in contact today to find out about our air care services
Citron Hygiene’s complete range of air care solutions will help to deliver a better experience for your washroom visitors.