In a world where brands battle it out for consumer loyalty, scents and aromas are being used to entice consumers to linger a little longer in their favorite store, restaurant or hotel.
In a survey by Citron Hygiene International, almost three quarters (73%) of consumers said they would be more likely to browse if a store had a pleasant fragrance and an ambient aroma. Only 5% said a nice smelling store would have no effect on them.
Fragrance can be a powerful trigger of emotions and memories so it is understandable that the perfect aroma can have such a positive impact on potential consumers. Indeed, many companies are now endeavoring to create the best possible consumer experience that will ensure their consumers are happy to stay longer in their shop and increase spend.
Securing brand loyalty is highly competitive – something that Citron Hygiene is very aware of. It’s why they have developed a range of corporate fine scents to help you create the perfect aroma that complements your brand.
Their fine scent range is designed to enhance the consumer experience, evoking pleasant memories and help build emotional engagement with your brand. The stronger the brand engagement, the more likely you are to build long-term loyalty.
If you are interested in understanding more about our corporate fine scents offering or you would like to discuss your washroom and hygiene requirements, please contact one of our team members who would be delighted to speak with you.